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Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.
Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same.
Being a Full-stack agency appears to be idyllic for all companies: controlling the entire value chain, not being dependent on any technology or third party services, innovating with unlimited velocity and creating a product with absolute luxury.
Communication education focuses on the teaching or communication as an academic discipline, including topics such as curriculum and assessment.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.